PUMA.eth on X: The PUMA Brasil. Reissued from 1970. Forever synonymous with football greatness. #legend / X

Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES

PUMA.eth on X: BIG RETWEET 😍👑 / X

One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas, by Danny Codella

Milestones – Puma King 1970 – Boots Vault

Pele Was Once Paid To Tie His Shoes During The 1970 FIFA World Cup

Pink Lemonade - In the 1970 World Cup quarter-final between Brazil and Peru, PUMA scored a goal even before the kick-off with an assist from Pelé. Here's how Puma and Pelé created

One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas, by Danny Codella

Pele Was Once Paid To Tie His Shoes During The 1970 FIFA World Cup

bhadman_001 on X: @FotosDeFatos At the 1970 World Cup, Puma offered Pelé a $120,000 ($1 million adjusted for inflation) endorsement deal. They asked him to tie his laces before kickoff so the