Berkshire Hosiery: Pastel Packaging

Challenges Mayer Berkshire Corporation, the second largest hosiery manufacturer in the US, created a new line to target the young, urban professional. In order to stave off competition from fashion brands, the new packages needed to carry the equity of the Berkshire brand yet feel youthful and fresh. Strategy The new products were feature-driven with

Heel and Toe 154, Rose Beige, 9 1/2 M. Unworn, in original box with tissue paper.

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STYLE # 8100Therapy for your legs! Support is a key part of the hosiery assortment. The graduated compression in the legs increases circulation

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