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Throwback Thursday: How the Bell-Bottom Got its Groove : Levi Strauss & Co

By A Mystery Man Writer

In the 1970s Levi’s introduced new varieties of bell-bottoms and flares for both men and women. The open-leg flare style for women (pictured below) was an instant hit.

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RetroNewsNow on X: 👖On March 11, 1969, Levi Strauss & Co. began selling bell bottom jeans / X