Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?

PepsiCo is celebrating 20 years of its fan-favorite Mountain Dew Baja Blast flavor by making it available in retail locations year-round in 2024, a first for the beverage that originated as a foodservice exclusive.

Chocolate milk - Food

Food retail and e-commerce

Expo east - Food

Finance - Food

Leafreport - Food

Mountain dew - Food

New products - Food

Personalization - Food

Flavors and colors

Flavour - Food