Understanding the AIDA Approach in Landing Page Design

Landing pages do not only attract users, but interest them and evoke actions. Using the AIDA approach in your design allows you to gain more conversions.

The AIDA model is no longer the best layout for your landing pages! We've reinvented the ATIDFA model and it converts much, much better. Steal - Thread from Oliver Kenyon

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Understanding the AIDA Approach in Landing Page Design